The latest report by IMARC Group, titled 'United States Popcorn Market: Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2024-2032,' offers a comprehensive analysis of the United States popcorn market growth report. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry.
The United States popcorn market size is projected to exhibit a growth rate (CAGR) of 5.13% during 2024-2032.
United States Popcorn Market Overview:
Popcorn is a variety of corn kernel which expands and puffs up when heated, the same process that causes regular corn kernels to pop turns these into the familiar snack. The kernel's strong hull contains the seed's hard, starchy endosperm, which turns to steam as the kernel is heated. When the hull's integrity is finally breached, the steam expands quickly, turning the kernel inside out, and the popcorn is popped. This snack is a staple in snack foods around the world, especially popular in movie theaters and among families during gatherings and at-home movie nights.
Rich in fiber and considered a whole grain, popcorn is often consumed for its nutritional benefits as well. Low in calories and containing vitamins and minerals, it can serve as a healthy snack alternative when prepared with minimal butter and salt.
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United States Popcorn Market Trends:
The United States market is driven by the rising popularity of healthy snacking options. This health trend is complemented by the increasing availability of gourmet and premium popcorn varieties, which offer consumers a range of exotic and appealing flavors that go beyond traditional butter and salt. Additionally, the convenience factor plays a crucial role in driving popcorn sales in the U.S. Ready-to-eat popcorn has gained immense popularity as it offers a quick and convenient snacking option without the preparation time required for traditional popcorn.
The expansion of distribution channels such as supermarkets, convenience stores, and online retail platforms also significantly contributes to the market's growth, making it easy for consumers to purchase a wide variety of popcorn products. The entertainment industry further bolsters the demand for popcorn. With an increasing number of streaming platforms and the popularity of home movie nights, especially during the COVID-19 pandemic, consumers have turned to popcorn as the snack of choice for these occasions. This trend is expected to continue as consumers seek to recreate the theater experience at home.
United States Popcorn Market Segmentation:
Type Insights:
- Microwave Popcorn
- Ready-To-Eat (RTE) Popcorn
Distribution Channel Insights:
- On-Trade
- Off-Trade
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Channel
- Others
End Consumer Insights:
- Households
- Commercial
Regional Insights:
- Northeast
- Midwest
- South
- West
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Key highlights of the Report:
- Market Performance (2018-2023)
- Market Outlook (2024-2032)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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