Europe Craft Beer Market Outlook
Base Year: 2023
Historical Years: 2018-2023
Forecast Years: 2024-2032
Market Size in 2023: USD 37.7 Billion
Market Forecast in 2032: USD 67.0 Billion
Market Growth Rate: 6.57% (2024-2032)
The Europe craft beer market size reached USD 37.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 67.0 Billion by 2032, exhibiting a growth rate (CAGR) of 6.57% during 2024-2032.
The Europe market is majorly driven by the growing consumer preference for unique and diverse beer flavors, which has spurred demand for artisanal and specialty brews. Additionally, the increasing inclination towards premium alcoholic beverages among millennials has propelled the market. Moreover, the rise of microbreweries and independent breweries across Europe is expanding the availability of craft beer, providing consumers with a variety of options. The trend towards sustainable and locally sourced ingredients is also fostering the craft beer market, appealing to environmentally conscious consumers.
Furthermore, the integration of craft beer into the culture of festivals and events is enhancing its popularity and consumption. Besides this, digital marketing and e-commerce platforms are making craft beers more accessible to a broader audience. The influence of social media in promoting craft beer brands and educating consumers about different beer styles has also contributed significantly.
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Europe Craft Beer Market Scope and Growth Analysis:
The market scope is expanding due to the increasing focus on export opportunities is allowing European craft brewers to enter new international markets, further enhancing growth prospects. The emphasis on unique branding and packaging, which differentiates craft beers from mass-produced alternatives, also plays a crucial role in attracting consumers. The rise of collaborative brewing projects, where craft brewers partner with local entities or international brands to create distinctive products. Moreover, the integration of craft beers into gourmet dining experiences is elevating their status as premium products, attracting a more discerning clientele.
Furthermore, the development of beer tourism, with brewery tours and tastings sessions becoming popular activities, is fostering greater consumer engagement. Emerging investments in advanced brewing technologies and innovative brewing techniques are also driving growth, allowing producers to experiment with new flavors and ingredients.
Europe Craft Beer Market Segmentation:
Product Type Insights:
- Ales
- Lagers
- Others
Age Group Insights:
- 21-35 Years Old
- 40-54 Years Old
- 55 Years and Above
Distribution Channel Insights:
- On-Trade
- Off-Trade
Country Insights:
- Germany
- France
- United Kingdom
- Italy
- Spain
- Others
Top Players Analysis:
The report provides a detailed analysis of the competitive environment. It covers various aspects such as market structure, positioning of key players, top strategies for success, a competitive dashboard, and a company evaluation quadrant. Furthermore, the report includes comprehensive profiles of all major companies.
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Other Key Points Covered in the Report:
- COVID-19 Impact on the Market
- Porter's Five Forces Analysis
- Strategic Recommendations
- Market Dynamics
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
- Top Winning Strategies
- Recent Industry News
- Key Technological Trends & Development
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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