Europe Beer Market Forecast
Base Year: 2023
Historical Years: 2018-2023
Forecast Years: 2024-2032
Market Size in 2023: USD 149.8 Billion
Market Forecast in 2032: USD 179.1 Billion
Market Growth Rate: 1.9% (2024-2032)
The Europe beer market size reached USD 149.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 179.1 Billion by 2032, exhibiting a growth rate (CAGR) of 1.9% during 2024-2032.
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Europe Beer Market Trends:
The market in Europe is primarily driven by the rising demand for craft and premium beer among consumers, particularly younger demographics seeking unique flavors. In line with this, the augmenting trend of alcohol-free and low-alcohol beers is facilitating the market's expansion, aligning with health-conscious lifestyles. Moreover, increasing disposable incomes are enabling consumers to spend more on premium alcoholic beverages, contributing to the market growth. Furthermore, the broadening availability of beer through modern retail formats, including online platforms, is a key growth-inducing factor.
Additionally, evolving consumer preferences for sustainable and locally sourced ingredients are fostering innovation within the industry. Besides, the expanding tourism sector in Europe is accelerating the consumption of regional beers, contributing to market expansion. Apart from this, the rising number of beer festivals across Europe is further enhancing market visibility. Also, changing social trends, including the popularity of beer in social gatherings, are playing a significant role in augmenting market demand.
Europe Beer Market Scope and Growth Analysis:
The scope of the market in Europe is expanding significantly due to the region's diverse consumer preferences, driven by a shift towards premiumization and innovation in brewing techniques. Furthermore, the increasing inclination towards sustainability in production, which is creating new opportunities for breweries to cater to environmentally conscious consumers, is further broadening the market scope. Additionally, the rising demand for non-alcoholic and low-alcohol beer options is providing an impetus to the market as it is appealing to a health-focused audience.
As per market analysis, partnerships between breweries and retailers, along with the proliferation of online sales channels, are augmenting market access and reaching a broader consumer base. Moreover, the expanding presence of microbreweries and craft breweries is diversifying the offerings in the market and enhancing consumer choice. Besides, the growing influence of social media and marketing campaigns promoting beer culture is significantly shaping consumer behavior, which is supporting the market's growth.
Europe Beer Market Outlook and Segmentation:
The market report offers a comprehensive analysis of the segments, highlighting those with the largest beer market share in the Europe. It includes forecasts for the period 2024-2032 and historical data from 2018-2023 for the following segments.
Breakup by Product Type:
- Standard Lager
- Premium Lager
- Specialty Beer
- Others
Standard lager holds the largest share in the market, dominating consumer preferences and leading sales among beer types.
Breakup by Packaging:
- Glass
- PET Bottle
- Metal Can
- Others
Glass dominates the industry, holding the largest market share due to its durability, versatility, and widespread application across multiple sectors, making it a key material for various industries.
Breakup by Production:
- Macro-Brewery
- Micro-Brewery
- Others
The macro-brewery sector currently dominates as the leading market segment, driving significant growth and market share expansion.
Breakup by Alcohol Content:
- High
- Low
- Alcohol-Free
High demonstrates a strong and unmistakable dominance within the market, setting a clear standard above competitors.
Breakup by Flavor:
- Flavored
- Unflavored
Unflavored products hold a leading position in the market, capturing consumer preference with their versatility and adaptability.
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- On-Trades
- Specialty Stores
- Convenience Stores
- Others
Supermarkets and hypermarkets dominate as the leading segments in the market, capturing a significant share of consumer purchases.
Breakup by Country:
- Germany
- France
- United Kingdom
- Italy
- Spain
- Others
Germany dominates the European beer market, holding the largest market share due to its robust brewing heritage and consumer demand.
Competitive Landscape:
The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.
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Other key areas covered in the report:
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Market Dynamics
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
- Top Winning Strategies
- Recent Industry News
- Key Technological Trends & Development
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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